archive migration / tortatatin
portfolio.
A rebuilt archive of the strongest publications, frameworks, and case studies from the old site, now presented inside Transitority with text, embedded deck previews, and video.
featured article
Garage Model
Data and how to organize it beyond the dashboard brief.
publication deck
Brazil Media Landscape
Economic signals, market structure, and advertising context.
implementation blueprint
SAP Blueprint
ASAP methodology and PMI thinking for a Petrobras rollout.
crm transformation
SAP Marketing Cloud
Migration design for customer base control, loyalty, and activation.
playbook
Insights Playbook
A guide to improving the analytical power of reporting.
consumer intelligence
Data Consumer Journey
A strategic data structure for identifying and activating consumers.
video case
Amazon Automation Case
Global presentation of a 45-day dashboard and automation delivery.
featured article
Garage Model
The original article argued that most dashboard requests are not really visualization problems. They are operating-model problems involving process, structure, security, and team enablement.
The piece started from a familiar agency brief: build an automated dashboard for media and social campaigns, then extract insights for the client and internal teams. The point of the article was that this request usually arrives too late in the process.
Before visualization, there has to be an architecture for demand intake, a secure ecosystem for the data, clear ownership across delivery, and a way to produce interfaces that are actually useful to decision-makers instead of just decorative reporting surfaces.
The Garage Model reframed data work as a repeatable MVP system for insight, automation, and delivery, not as a one-off dashboard build.
In practice, that meant combining dataviz, SQL, Python, rapid prototyping, and team qualification into one model that could move faster while staying aligned with real business needs and contracts.
publication archive
Decks and studies, now previewable here.
The old site distributed most of these projects as publication decks. They are preserved below with context and embedded previews so you can browse them without leaving Transitority.
publication deck
Brazil Media Landscape
A study carried out in December 2022, bringing together economic data from Brazil and nearby countries, advertising-market analysis, and relevant local signals for media strategy.
In-page preview below. Full deck also available in a separate tab.
implementation blueprint
Petrobras SAP Blueprint
A SAP Marketing Cloud implementation structure using ASAP methodology and PMI concepts, with sprint-based work between the client and the SAP team to shape new digital marketing and CRM activations.
This publication works as the process layer behind the transformation, not just the software layer.
crm transformation
Petrobras SAP Marketing Cloud
A transition from a former data and marketing system into SAP, covering a customer base of more than 60 million people, over 10,000 loyalty products, and activation flows across official channels, apps, and payment integrations.
This is the operational counterpart to the blueprint above, showing the scale and system boundaries of the migration.
playbook
Insights Playbook
A playbook about producing better concepts for digital marketing and improving the analytical quality of reports, so analysis becomes more actionable and less ornamental.
More editorial in tone than the transformation decks, but built to sharpen decision-making in recurring reporting work.
consumer intelligence case
Data Consumer Journey
A project for AMBEV Brazil focused on building a data structure capable of identifying and activating consumers in a more strategic way across the journey.
Part of the original archive noted that this material had been automatically translated in a prior version, so the current summary here intentionally keeps the framing concise.
global presentation
Amazon Automation Case
The old archive closed with a video about a dashboard and automation solution built for Amazon and presented in a global enterprise solutions context.
The original statement emphasized that this was the first project from Brazil to be presented in that type of global enterprise meeting, built around a data-automation and dashboard solution.
A key part of the story was the 45-day delivery window: team organization, qualification, and execution speed were positioned as central to why the project could be shipped and presented in that timeframe.